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Clemensen Lynn

Clemensen Lynn

1 post published

eCPM: What It Is and Why It Matters in Digital Advertising

eCPM: What It Is and Why It Matters in Digital Advertising

In the field of digital advertising, understanding key metrics is important to measure success and optimize ad revenue. One from the most widely used metrics for publishers, advertisers, and marketers alike is ecpm. eCPM serves as a standard metric to guage the profitability and gratification of ads, helping advertisers see

  • Clemensen Lynn
Clemensen Lynn Oct 20, 2024 • 5 min read
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